Privacy Policy

This Privacy Policy explains how Lumimor ("we", "us", or "our") collects, uses, shares, and protects personal information when you visit our website, subscribe to updates, or purchase products.

By using the Site, you agree to the practices described here.

We may collect the following types of information:

• Contact information, such as your email address when you subscribe to our newsletter, join a promotional event, or contact support.
• Order information, such as your name, shipping address, billing address, phone number, and purchase history.
• Return and refund information, such as your order number, reason for return, and any photos or details you provide when requesting a guarantee return or shipping damage replacement.
• Payment information, which is processed by our payment provider. We do not store full payment card numbers on our servers.
• Compatibility tool responses, such as skin-tone and hair-color selections or match outcomes when you use our fit check, quiz, or similar Site tools.
• Device and usage information, such as IP address, browser type, pages viewed, referring URLs, and approximate location derived from IP address.
• Marketing and analytics data, such as interactions with ads, emails, promotional campaigns, and Site features.
• Communications you send to us, including support requests and feedback.

We use personal information to:

• Process and fulfill orders, including shipping, payment, returns, refunds, and customer service.
• Administer our purchase guarantees, including the 90-day money-back guarantee and shipping damage replacements.
• Send transactional messages such as order confirmations, shipping updates, and return or refund status updates.
• Send marketing emails when you subscribe, including promotional codes, campaign updates, and product news. You can unsubscribe at any time.
• Operate, maintain, and improve the Site, products, compatibility tools, and customer experience.
• Measure advertising performance and understand how visitors use the Site.
• Detect, prevent, and address fraud, security issues, and legal compliance.

We and our partners use cookies, pixels, local storage, and similar technologies to remember preferences, keep items in your cart, analyze traffic, and measure marketing campaigns.

This may include tools such as Microsoft Clarity (session recordings and heatmaps), Meta Pixel, and server-side conversion APIs that help us understand how visitors use the Site and whether ads led to visits or purchases.

You can control cookies through your browser settings. Some Site features, such as cart persistence or dismissed promotional prompts, may not work properly if cookies or local storage are disabled.

We do not sell your personal information. We share information only as needed to operate our business:

• Payment processors to complete transactions.
• Shipping and fulfillment partners to deliver orders.
• Email and marketing providers to send newsletters and promotional messages you request.
• Analytics and advertising partners to measure Site performance and ad effectiveness.
• Hosting, infrastructure, and security providers that help us run the Site.
• Authorities or other parties when required by law or to protect our rights, users, or the public.

You may unsubscribe from marketing emails using the link in any promotional message.

You may request access to, correction of, or deletion of personal information by contacting us, subject to legal and operational requirements.

Depending on where you live, you may have additional privacy rights under applicable law.

We keep personal information only as long as needed for the purposes described in this Policy, including order records, tax compliance, fraud prevention, and legal obligations.

When information is no longer needed, we delete or de-identify it where reasonably possible.

We use reasonable administrative, technical, and organizational measures to protect personal information.

No online transmission or storage system is completely secure. We cannot guarantee absolute security.

The Site is not directed to children, and we do not knowingly collect personal information from anyone under 13.

If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

If you access the Site from outside the country where we operate, your information may be processed in countries with different data protection laws.

By using the Site, you understand that your information may be transferred and processed as described in this Policy.

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised date.

Material changes may also be communicated by email or a notice on the Site where appropriate.

Privacy questions or requests can be sent to support@lumimor.com.